Donald Trump’s critics smelled something fishy on Monday as the president unveiled his latest product: a new line of fragrances for men and women that come in a gold-colored Trump statuette.
Trump wrote on his Truth Social website:
Donald Trump
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The Victory 45-47 scents ― one for men, one for women ― sell for $249 per 100ml bottle, with a $50 discount per bottle for those who purchase two or more.
The women’s perfume is described as “a sophisticated, subtly feminine scent that’s your go-to signature for any occasion,” while the men’s cologne is advertised as having “rich, masculine notes with a refined, lasting finish.”
Trump also hawked a “Fight, Fight, Fight” set of fragrances last year, named for his words after an assassination attempt in Butler, Pennsylvania. Those are currently selling for $199 a bottle.
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While Trump is promoting the fragrances, and likely pocketing a hefty licensing fee as a result, a note on the website states: “Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals.”
The new fragrance already has some reviews on the Fragrantica website. While many are jokes, one of the few serious reviews said it “isn’t bad” but “nothing impressive” and “boring,” adding that similar scents can be found for about $26 at discount stores such as Ross.
Trump’s critics on social media said the whole thing stinks:
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This can’t be real! Is it?
He must just be trying to distract us from the awful bill which unnecessarily gives a tax break to the wealthiest Americans while cutting healthcare and food for some of the most needy, all while exploding the largest deficit in the history of… https://t.co/4pFQxCniAU
— Tom Suozzi (@RepTomSuozzi) June 30, 2025
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He must just be trying to distract us from the awful bill which unnecessarily gives a tax break to the wealthiest Americans while cutting healthcare and food for some of the most needy, all while exploding the largest deficit in the history of… https://t.co/4pFQxCniAU— Tom Suozzi (@RepTomSuozzi) June 30, 2025\n\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Tom Suozzi on Twitter / 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This can’t be real! Is it?
He must just be trying to distract us from the awful bill which unnecessarily gives a tax break to the wealthiest Americans while cutting healthcare and food for some of the most needy, all while exploding the largest deficit in the history of… https://t.co/4pFQxCniAU
— Tom Suozzi (@RepTomSuozzi) June 30, 2025
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Brings a whole new meaning to the term \"eau de toilette\"…
— Cole (@bn_thr_dn_tht) July 1, 2025
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Brings a whole new meaning to the term “eau de toilette”…
— Cole (@bn_thr_dn_tht) July 1, 2025
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